customer stories

Accelerating Enterprise Deal Velocity with Nanonets

95% faster

Average Quote Turnaround

Up 6%

Win Rate on Quotes

Gross Margin on Won Deals

+3.8%

Industry
Software
Document types
Requests for Quote
Location
United States
Integrations
Salesforce, Workday

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Client:

Enterprise

A global software company with $5B+ in revenue, serving Fortune 500 enterprises with marketing  solutions.

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The Challenge

The client's enterprise sales team handled over 40,000 quotes annually, facing several issues:
- Manual processing of inbound pricing requests
- Inconsistent and subjective discounting
- Long turnaround times (2–3 days)
- Margin erosion due to over-discounting

Before Nanonets

Sales representatives would manually review each quote request, spending hours researching comparable deals in spreadsheets. Pricing approvals required multiple handoffs between sales reps, pricing analysts, and managers, creating bottlenecks. Without clear discount guidelines, reps often defaulted to maximum allowed discounts to close deals quickly, resulting in unnecessary margin loss. The 2.4-day average turnaround meant competitors frequently responded faster, leading to lost opportunities.

The Solution

The company deployed Nanonets to:
1. Ingest quotes from global business clients (emails, portals, PDFs)
2. Benchmark quotes against historical data by industry, region, and deal size
3. Recommend optimal discounts based on winning deal patterns and margin goals

The solution integrated seamlessly with Salesforce and internal pricing databases, enabling near real-time responses.

After Nanonets

Quote responses now flow back to customers within an hour, often minutes. The AI-driven system analyzes each incoming request against thousands of historical deals to pinpoint the optimal discount level that balances win probability with margin protection. Sales reps receive clear, data-backed recommendations that eliminate guesswork, while management gains visibility into expected win rates and margin impact. Only complex edge cases requiring exceptions are escalated for human review, freeing the pricing team to focus on strategic initiatives.

The result

Before
2.4 days
Average Quote Turnaround
After
Under 1 hour (95% faster)

The Result

Average Quote Turnaround: 2.4 days → Under 1 hour (95% faster)
"We're responding to customers before our competitors can. Before, customers would often tell us "we already went with someone else" - that's not happening anymore. Being first to respond has become our competitive advantage."

Win Rate on Quotes: 23% → 29% (+6 percentage points)
The sales team is closing about 2,400 more deals per year using the same number of quotes.

Average Discount Given: 17.8% → 14.2% (3.6% reduction)
The system knows exactly how much discount is needed per deal type - no more, no less. Sales reps aren't defaulting to maximum discounts anymore just to play it safe.

Gross Margin on Won Deals: 71.5% → 75.3% (+3.8% margin)

Manual Quote Reviews Needed: 100% → <15% (85% automation)
"Our pricing analysts aren't drowning in routine approvals anymore. They're actually working on strategic pricing projects that were backlogged for years. The team is more engaged now that they're doing high-value work instead of repetitive quote reviews."

“The Nanonets quoting agent gave our pricing teams superpowers—quotes went out faster, were better targeted, and we protected margin without sacrificing competitiveness.”

Sales Operations Leader